A series of advertising campaigns and co-branded credit card design proposals for The Bank of East Asia and AIA, developed between 2022 and 2023.

Working primarily with stock photography, I was responsible for developing campaign key visuals and graphic elements that established a cohesive visual language across different advertising formats. I also explored two creative directions for the co-branded credit card, focusing on contemporary design and the visual integration of both brands. Although the card concepts were not selected for production, they remain among my favourite design explorations from the project.