A youth-focused banking campaign for Citibank's Citi Plus, designed to introduce a new generation to personal finance through a playful, game-inspired creative approach.

The campaign featured five commercial films highlighting different product benefits, alongside key visuals and outdoor advertising. I contributed to creative concept and script development, led the key visual design, and supported the production process through wardrobe and talent direction references, on-set art direction, and visual guidance for motion graphics and animation. My involvement helped maintain a consistent, energetic visual language across film, digital, and outdoor executions.