The Global City is a large-scale mixed-use development by Masterise Homes in Vietnam, masterplanned by Foster + Partners. Bringing together residential towers, villas, retail, entertainment, and extensive green spaces, the project was envisioned as a new urban destination.

I contributed to the development of The Global City's visual identity and advertising campaigns, including logo design, key visuals, magazine advertisements, and digital marketing materials. My involvement also extended to branding and sales collateral for a residential villa development within the masterplan, covering logo design, brochures, and sales publications, as well as creative proposals for the development's entertainment park identity and promotional campaign.