The Disclaimer
CLIENT
me
YEAR
2017
ROLE
Art
Owning a "home" is supposed to be a basic human right. However,
not everyone is lucky enough to own a property in Hong Kong, as the city has been nominated as the most expensive city to live in among the world for over 7 years.
The reason if that is not because of the shortage of housing supply,
but the unaffordable price of private properties.
Developers are protected by disclaimers to advertise their properties however
they want more profit, with the fascinating imaginary images.
This poster is designed for Hong Kong citizens to draw their dream home.
The purpose of adding a disclaimer underneath ironically reflects our ideal image of home is far from reality and also to rethink what's the key to success in life.
















