A series of premium banking campaigns for Citibank's Citigold and private banking services, featuring Hong Kong artist Leon Lai as brand ambassador across two consecutive years.

I contributed to creative concept development, key visual design, and the art direction of ATL advertising, including TV commercials, product advertisements, and outdoor campaigns. My involvement covered pre-production visual planning, from wardrobe recommendations and photoshoot compositions to talent posing references, as well as post-production image compositing, on-screen graphics, visual effects direction, and typography. I also oversaw print colour accuracy to ensure consistent visual quality across large-format outdoor advertising.