A beauty advertising campaign for Mentholatum Lip Pure, highlighting the product through a clean, natural, and understated visual approach.

I contributed to the creative concept, storyboard development, and key visual design. Produced during the COVID-19 pandemic, the campaign involved remote shoot coordination with a Japanese production team via Zoom. The shoot offered valuable insight into lighting techniques, particularly the use of carefully controlled studio lighting to recreate the softness and authenticity of natural daylight.