Island Garden is a residential development by Nan Fung Group in Chai Wan, Hong Kong. The project involved building a distinctive brand identity and an integrated advertising campaign to communicate the development's positioning and lifestyle appeal.

As one of the two Art Directors on the project, I was closely involved throughout the creative process, from naming and logo development to key visuals, TV commercials, a branded short film, sales brochures, editorial publications, outdoor advertising, and promotional materials. Working collaboratively across these different executions, I helped shape and maintain a cohesive visual identity from the initial brand concept through to the project's marketing launch.