Inspiration Aspiration
CLIENT
New World Development
ROLE
Book Design, Art Direction
Commissioned by New World Development, Inspiration & Aspiration is a photography book documenting a selection of the developer's projects across mainland China, captured through the lens of Hong Kong photographer Kwan Kai-wing.
I was responsible for developing the book's editorial concept, curating and sequencing the photographs, and shaping a cohesive visual narrative that connects the individual projects into a unified story. The publication was produced in both standard and VIP editions, and presented alongside a photography exhibition in Guangzhou, where copies were made available for purchase and gifted to VIP guests.

































