A creative pitch for the 2022 FWD Champions Day, organised by the Hong Kong Jockey Club in partnership with FWD Insurance.

The brief challenged us to develop a compelling campaign key visual using photographs of the previous year's top three finishers. I was responsible for creative concept development, art direction, key visual design, and pitch presentation. Two distinct visual directions were developed, each bringing a different interpretation of the energy, speed, and competitive spirit of horse racing.