A series of campaigns promoting Citibank's mobile banking services, featuring 14 commercial films highlighting different banking features and lifestyle benefits.

I contributed to key visual design and the visual development of the films, from pre-production planning, including talent posing references, wardrobe styling, and prop preparation, to visual effects references and on-screen graphic design. My work also included film title sequences and key visual design for a co-branded credit card campaign with HKTVmall, helping establish a cohesive visual language across the campaign's advertising materials.