A series of skincare advertising campaigns for Hada Labo, featuring its Gokujyun and Premium product ranges, with a focus on communicating hydration, skin quality, and product benefits through clean, refined visuals.

I contributed to creative concept development, key visual design, and pre-production planning, including wardrobe styling and talent posing references. My involvement also extended to post-production colour grading feedback, helping maintain a consistent visual tone across the campaigns while reflecting the distinct positioning of each product range.