Disney x Be@rBrick
CLIENT
Harbour City
YEAR
2023
ROLE
Art Direction / Design
A special Christmas collaboration between Harbour City, Disney, and BE@RBRICK, featuring an exhibition and charity sale of 100 one-of-a-kind 2000% BE@RBRICK figures, with proceeds donated to support blood cancer patients.
The collection brought together 50 existing Disney BE@RBRICK designs reimagined at 2000% scale, alongside 50 newly created designs featuring beloved Disney characters.
As part of the creative team, I designed an exclusive Christmas Gingerbread Mickey BE@RBRICK for retail release, along with a range of merchandise including apparel, tote bags, cushions, and rugs. I also developed the event's promotional poster design.
It was a particularly meaningful project, offering a rare opportunity to bring my own BE@RBRICK design to life as an officially released collectible.
Poster Design
Poster Design (NOT ADOPTED)
Available for purchase on-site in 100%, 400%, 1000%, and 2000% sizes.
The 2000% edition is a one-of-a-kind piece, while the other sizes are limited edition.
All profits from the event, after covering costs,
will be fully donated to the Hong Kong Leukemia Foundation.
The founders of BE@RBRICK with the BE@RBRICK we designed.
UNBOXING VIDEO & SOME FUN PHOTOS BY HARBOUR CITY
LIMITED EDITION 100 PIECES OF 2000% BE@RBRICK
In celebration of Disney's 100th anniversary, this exhibition features 100 2000% BE@RBRICK figures representing Disney characters. Among them, 50 were designed by us.
Each of these 100 BE@RBRICKs is a one-of-a-kind piece, sold exclusively for charitable purposes.
THE LIMITED EDITION MERCHANDISE FOR THIS EVENT
T-SHORT DESIGN
We designed a range of exclusive merchandise, including tote bags, cookies,
cushions, rugs, socks, and apparel.