A mobile banking campaign for Citibank, promoting the benefits, exclusive offers, and features available through the Citi Mobile App. The campaign featured ten commercial films, each highlighting a different benefit or promotion, including Christmas and Chinese New Year campaigns.

I was primarily responsible for key visual design and supporting the art direction throughout the production process. My involvement extended from pre-production planning, including wardrobe, talent posing, and visual effects references, to post-production colour grading feedback and print proofing, helping maintain visual consistency across the campaign's film, digital, and print executions.