For ORBIS Hong Kong's annual fundraising campaign, I contributed to the creative concept and key visual development, using the influence of a celebrity ambassador to raise public awareness of preventable blindness and the importance of eye health.

The challenge was to communicate the seriousness and urgency of the cause through compelling, emotionally impactful visuals. I developed two distinct visual directions, both of which were selected by the client and adapted for use across campaign posters, booklet covers, and other media.