A series of digital advertising and social media projects for Estée Lauder Global, covering product launches, skincare education, and sustainability communications.

Working with existing footage and assets provided by the global team, I contributed to creative concept development and visual design, exploring how motion graphics, product animation, and visual storytelling could bring product benefits to life. My work included social media advertisements, short-form videos, and educational content illustrating skincare needs, product applications, and the brand's approach to recyclable packaging and sustainability.